Kinsale Mobile clients are organisations that have a significant existing customer base that would benefit from a mobile service solution. Key target markets include: brands, affinity organisations, ISPs, Banks, NGOs and Enterprise companies. Kinsale Mobile focus is on targets within a customer base that are currently under served. These segments can be offered with specific targeted solutions that demonstrate effective positioning, pricing, packaging and options. The net result will be deepened customer loyalties, new brand interactions and exposure in new markets, establishing greater customer lifetime value.